Media Wall Electric Fires

So — you're thinking about media walls with built-in electric fires? Those are such a slick, modern way to create a cozy vibe and show off your TV setup. Let’s break it down for you.

What’s a Media Wall with Electric Fire?

A Media Wall electric fire is a modern, integrated electric fireplace designed to be part of a larger media wall or feature wall, often used in living rooms or entertainment spaces. These fires are typically built into the wall alongside other media elements like TVs, shelving, or sound systems.

A media wall is a custom feature wall, usually built out of MDF or stud framing, that holds:

  • Your TV (sometimes recessed),
  • A built-in electric fireplace, and
  • Optional extras like LED lighting, shelves, or soundbars.

Think: clean lines, minimalist, and a perfect blend of form and function.

The electric fire is usually positioned below or above the TV, creating a sleek and stylish focal point in the room. Media wall fires often feature customizable flame effects, remote control operation, and heating functions. They are designed to provide both warmth and ambiance, while complementing the media setup in the room, offering a contemporary aesthetic without the need for traditional chimney installations.


Benefits of Electric Fires in Media Walls:

  • No chimney or flue needed – install almost anywhere.
  • Safe under the TV – they vent out the front or top, so no heat damage to your electronics.
  • Realistic flame effects – some even come with 3D, multi-color flames and crackling sounds.
  • Low maintenance – no ash, no chimney sweeping.
  • Heat on demand – use just the flame effect without heat if you want ambiance only.

Things to Consider:

  • Size & Proportions

    Choose a fire width that suits your TV size (example: a 50" TV looks great with a 42–50" fire). Most people go for symmetry – centred TV and fireplace.

  • Fire Sizes

    Widths including; 500mm / 600mm / 800mm / 1000mm / 1200mm / 1250mm /1500mm / 1600mm / 1800mm / 1900mm / 2400mm.

  • Recessed vs Wall-Mounted

    Recessed looks sleek and built-in, but needs framing. Wall-mounted is easier and quicker, just hangs on the wall.

  • Fire Variations

    Many Media Wall style fires have an option of using the fire as a 1,2,3 sided option.

  • Heat Output

    Most fires range from 1kW to 2kW — great as a supplemental heat source.

  • Style & Flames

    Crystal bed? Log effect? Colour-changing flames? Match your room’s aesthetic.

  • Cables & Power

    Plan for cable management, power sockets, and ventilation.



Cost To Run?

Running costs are generally low and depend on the cost per kw of electric. An example;

  • 4 Hours Flame only – 3p
  • 4 Hours Heater - £1.05p

How long do the lights last?

LED light provides 1000’s of hours running.

Typical LED Lifespan:
  • 25,000 to 50,000 hours is the standard for quality LEDs.
  • If you used your fire's LED flame effect for 5 hours every day, that’s about 14 to 27 years of use.
A Few Things to Keep in Mind:
  • They rarely “burn out” suddenly. LEDs slowly get dimmer over time (called lumen depreciation).
  • Quality matters – branded, well-reviewed electric fires tend to use better LEDs with proper heat management.
  • Not user-replaceable in most cases, but by the time the LEDs fade, you'd likely be upgrading the unit anyway.

Any Maintenance?

Not really for LEDs — just keep the front glass clean so the effect stays vibrant. No bulbs to change, no dust to worry about. See examples below for two of the major brands.

The British Fires New Forest 1900 electric fire features advanced LED technology designed to provide long-lasting and vibrant flame effects. According to the manufacturer's documentation, the LED light strips are designed and tested to last 20,000 hours.

This lifespan translates to approximately 5.5 years of continuous use. However, most users operate their electric fires for a few hours daily, which would extend the effective lifespan of the LEDs. It's important to note that while the LEDs are designed for longevity, other components like the power supply and LED boards are considered consumables and are covered under warranty for the first 12 months. After this period, they may require replacement due to normal wear and tear.

If you have further questions or need assistance with maintenance tips, feel free to ask!

Evonic Fires are renowned for their advanced LED technology, particularly their evoflame® and evoflame® ultra hd effects. These LED systems are designed to provide up to 50,000 hours of operation, ensuring long-lasting and energy-efficient performance.

This extended lifespan means that even with daily use, the LEDs in your Evonic fire can last for many years before any noticeable dimming occurs. It's important to note that while the LEDs themselves are built to last, other components like the power supply and LED boards are considered consumables and are covered under warranty for the first 12 months. After this period, they may require replacement due to normal wear and tear.

To maximize the lifespan of your Evonic fire's LED system, it's advisable to:

  • Regularly clean the glass and fuel bed to prevent dust accumulation, which can affect light reflection and intensity.
  • Ensure proper ventilation around the unit to prevent overheating.
  • Follow the manufacturer's maintenance guidelines to keep all components in optimal condition.

Are They Expensive?

Media wall electric fires can vary significantly in price depending on factors like brand, size, features, and installation requirements. Here's a rough breakdown of the costs:

Price Range:
  • Entry-Level Models (smaller size, basic features): £800+

    These fires are usually more compact, offering basic flame effects, heat settings, and perhaps a simple LED display. Brands like Ellere or Ezee Glow offer budget-friendly options.

  • Mid-Range Models (larger sizes, more customization): £900 to £3,000

    These typically offer better build quality, more realistic flame effects, customizable lighting, remote control, and additional features like thermostats, timers, and even app control. Brands like Evonic Fires, British Fires, or Solution Fires fit here.

  • High-End Models (premium features, large sizes, luxury design): £2,000 to £5,000+

    For larger units with advanced features like 3D flame effects, customizable LED colours, sleek modern designs, smart controls, or built-in media walls that can fit seamlessly into your living room décor. Luxury brands like DRU and Evonic often offer top-tier models.


So, Are They Worth the Investment?

Absolutely, media wall electric fires can be a great investment, especially if you’re looking for a modern, sleek solution that offers both functionality and aesthetic appeal. Let’s dive deeper into the pros you mentioned:

Warmth: Many media wall electric fires come with adjustable heat settings (1-2 kW), making them perfect for heating smaller to medium-sized rooms. Though not as powerful as a traditional gas or wood-burning fire, they can definitely provide cozy warmth, especially for spaces that are well-insulated.

Ambiance: The customizable flame effects — from realistic LED flames to color-changing options — create a warm, inviting atmosphere. You can have the flicker of flames without turning on the heat, perfect for creating ambiance year-round.

A media wall fire, especially a large one with a wide screen and built-in design, instantly becomes the center piece of your living room. It adds a sophisticated, modern touch and can elevate the overall design of your space. People often gather around it, making it the go-to spot for both relaxation and socializing.

Safety is a big win with electric fires. Unlike traditional wood-burning or gas fireplaces, they don’t require flues or chimneys, so there's no concern about carbon monoxide, smoke, or dangerous fumes. No real fire means no ash or soot buildup either. They also typically have built-in safety features like overheat protection and child safety locks.

No maintenance: You won’t need to clean out ash or schedule chimney sweeps, which is a big plus for anyone looking for low-maintenance heating options.

Electric fires are generally more energy-efficient than traditional heating methods because they only heat the space you're in and don’t waste energy heating other areas. Many electric fires have adjustable heat settings, so you can control the temperature based on the time of year or your current needs. If you just want the flame effect without any heat, you can easily turn the heat off while keeping the visuals.

Plus, electric fires are typically 99% efficient at converting electricity into heat. That means almost no heat is lost, unlike wood or gas fires that can lose heat through the chimney or vent.

  • Installation Flexibility: Many modern media wall electric fires are easy to install, requiring only a power socket, and they can be wall-mounted or recessed for a sleek, built-in look.
  • Low Maintenance: With no wood, gas, or ashes to worry about, maintaining an electric fire is simple. Just dust the front and clean the glass occasionally.

While the initial investment might be higher compared to a traditional heater or smaller electric fire, the long-term benefits, especially in terms of safety, energy efficiency, and aesthetic value, often make it worth the cost. Plus, no need for regular fuel purchases (wood, gas, etc.) keeps operating costs low.

Check out our full range of Media Wall Electric Fires:

www.stovebay.com


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